Development of rural entrepreneurship and industrialization in India

Abstract

Rural India is the root of Developing India. More than 50% of people are dependent on agriculture. Rural development is the sole of India’s economic growth, but nowadays people are moving from rural to urban area because at the time of seasonal under employment, they don’t have enough work to survive their livings. To solve these problems, Government has been focused in establishing rural industries since many years to provide employment to rural people. So, this paper highlights the different kinds of rural industries which have been developed over the years, the marketing mix of rural industries. This paper also examines the problems faced by rural industries and the schemes which promote the rural industries.