article Open Access
Various promotion measures adopted by rice seed company and awareness about farmers rice seed marketing in Bemetara district of Chhattisgarh
Journal of Pharmacognosy and Phytochemistry · 2018 · Vol. 7(6) · pp. 550–553
Abstract
Study was conducted in 2015-16 in Bemetara district of Chhattisgarh state. We can found that the importance of promotion measures as their effect in rice seed marketing was given most importance field demonstration, visit to research plot, sample distribution, farmers meeting, jeep campaign. Study revealed that most of the farmers. Were unaware about promotion measures used in rice seed marketing such as field demonstration, sample distribution in dealers shop, farmers visit to research plots, slide show, television however they are much aware about some promotional measures such as jeep campaign, and farmers meeting.
Agricultural Economics and PracticesLivestock Management and Performance ImprovementPromotion (chess)Distribution (mathematics)Sample (material)BusinessMarketingAgricultural scienceAdvertisingMathematicsPolitical scienceBiology
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0.00
field-weighted impact
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46%
vs. same field & year
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