Profile characteristics of audience farmers towards Kisanvani programme of all India radio correlates with listening behaviour

Abstract

The present study was carried out during 2017-18 in the Shahdol district of Madhya Pradesh state. This study was conducted in randomly selected 6 villages of two purposively selected blocks i.e. Burhar and Sohagpur of Shahdol district. The aim of this study to know the profile of audience farmers of Kisanvani programme. A total of 120 farmers were selected randomly as respondents. The data collection was done by the use of interview schedule through personal interview. Data were analyzed with help of suitable statistical tools. Majority of respondents belonged to middle age group, had formal education, belonged to nuclear families, had up to five members in their families, were small farmers and possessed 1-2 bullocks. Majority of the respondents were in the medium categories of annual income, social participation, extension participation and information seeking behaviour. Majority of the respondents had high attitude & opinion towards adoption of improved production technology.