Economic analysis of price spread, Producr’s share in consumer’s rupees and marketing efficiency of watermelon in Haveri district of Karnataka

Abstract

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of watermelon in Karnataka. The study was carried out in Haveri district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected and analyzed. The data were collected using well-structured questionnaires from three different marketing channels Channel-I: Producer- Consumer, Channel-II: Producer- Village merchant/Retailer- Consumer, Channel-III: Producer- Wholesaler/Commision agent-Retailer/Village merchant- Consumer.