Impact of DD Kisan television channel among farmers of Jabalpur district, Madhya Pradesh

Abstract

Doordarshan has a modest beginning with an experimental telecast starting in Delhi on 15th September 1959. Doordarshan began a 5 minute news bulletins in the year 1965. DD Kisan plays an important role to narrow the gap between research result and their application by farmers. DD Kisan is an Indian agricultural 24 hours television channel which is owned by Doordarshan. The present study was carried out to know the effectiveness of DD Kisan among farmers of Jabalpur district Madhya Pradesh with 125 viewers from Panagar block. Majority of viewers having knowledge (52.00%) about DD Kisan channel, but there is poor adoption (50.00%) of information given by DD Kisan and various constraints faced by farmers during telecast of channel. The study suggests that there is better scope for improving the knowledge and adoption of farmers by mean of addressing these constraints.