Role of key communicator in dissemination of tomato production technology

Abstract

The present study was conducted in Bhagalpur district of Bihar during to assess the role of key communicators in dissemination of Tomato Production Technology. Sociometric tools were used for assessing the role of key communicator. Sixty (60) farmers were sampled for the study. Their responses were noted and key communicators were identified and diagrammatically depicted using target Sociogram technique. Sociometric score, Percentage and Cumulative Percentage were calculated. Six key communicators were identified by the sample respondents, of which three were grouped under low communicators’ category, followed by two each in medium and one is high communicator categories. The findings of the study illustrated that there are six key communicators who are actively working in disseminating Tomato Production Technology information among the ordinary farmers. Among these six key communicators, one is high communicator who usually provide advice and information to ordinary farmers as well as other key communicators. Thus identifying these key communicators from a community, the development organization can train up them and use them successfully in the promotion of Tomato Production Technology in Bhagalpur district of Bihar.