Marketing of milk and milk products at GANGMUL dairy plant in Rajasthan

Abstract

Rajasthan ranks second among the milk producing states in India, achieving 18500 thousand MT in 2015-16, which has increased from the 4146 thousand MT during 1985-86. The numbers of initiatives were taken by the government which could help in improving the milk productivity over the period. GANGMUL dairy of Hanumangarh was selected purposively as it rank second both in number of DCS and PDCS in the state and collecting about 1.56 lacs liters milk per day. Sriganganagar milk cooperative union Ltd. cover 628 villages and 526 primary cooperative milk societies spread over two districts (Sriganganagar and Hanumangarh).Among the various products obtained at GANGMUL dairy plant, Chhach, Ghee, SMP and Paneer were the main milk products which manufacturing cost was estimated about Rs.72362.47 thousand. Among the all products highest manufacturing cost was estimated for the ghee which is Rs 34507.19. Among all the products the highest (25.78 percent) margin was received by GANGMUL dairy plant from sale of Ghee. The annual margin received by GANGMUL dairy plant from sale of various products was workout to be Rs.96890.64 thousand. However the additional income was generated for the dairy from tender fee sale of scrape materials was obtained Rs. 2500 thousand in year 2014-15.Thus the total net income by GANGMUL dairy was obtained Rs.99890.64 thousand in a year 2014-15.