Organic food grain consumption pattern in Trichy city

Abstract

Consumption of organic food nowadays is has a huge reputation among elite and upper middle class consumers particularly in growing cosmopolite cities like Trichy and an economic survey was conducted among 200 consumers of different age group and occupational in Thiruchirappalli (Trichy) city to analyse the opportunities and consumption pattern of organic food grains in Trichy. The results indicate that here existed a sizeable awareness about organic food consumption particularly among younger generation and elite consumers which influenced the purchase decision of the consumers. A huge difference existed between the anchor price (price of corresponding conventional product) and the regular prices in the case of rice and other food grains.