Construction of scale to measure impact of mobile based agro advisory services

Abstract

The failure of the various extension delivery methods in India to effectively cater significant and sustainable agricultural growth has become a major concern to all stakeholders, including the funding agencies and Government. The centre of these challenges, extension community is grappling with the question of how best to harness technology dissemination system of State Department of Agriculture to benefit the farmers. There was no scale available to measure impact of mobile based agro advisory services of state department of Agriculture. The present study was contemplated to develop and standardize the same. Out of 50 statements, 30 statements were retained on the final scale. The reliability (0.844) and validity of the scale indicates its precision and consistency of the results. This scale can be used to measure impact of mobile based agro advisory services beyond the study area with suitable modifications.