An explorative study on communication behaviour of banana growers in Tiruchirapalli district of Tamil Nadu

Abstract

In India, the vast majority (85 percent) who indulge in farming constitutes small and marginal category only. The small and marginal farmers accessing less information and from fewer sources than did medium and large-scale farmers. Due to lack of right information in right time, the farmers were worst affected by poor yield and poor returns from the farming. To take vital farm decisions, timely farm information is imperative and thereby the communication channels play the pivotal role in farm information dissemination. A study was conducted to explore the communication behaviour among the banana growers in Trichy district of Tamil Nadu. Among the respondents, one-third of farmers (32.5 per cent) were consulting and receiving agro information from their relatives and friends where as banana grower association serving 29.5% of the farmers and 27.6% of the respondents getting information from media.