Socio-psycho-economic profile of the mobile phone using farmers of Mirzapur district of Uttar Pradesh

Abstract

The present study attempts to view the socio-psycho and economic profile of mobile phone using farmers of Mirzapur District of Uttar Pradesh of India. The research was undertaken purposively in Mirzapur district of Uttar Pradesh as KVK Barkachha under the IAS- BHU is actively using mobile phone technology for dissemination of information. In Mirzapur district there are 8 community development blocks. Among those, two blocks were selected i.e. Madihon block and Rajgarh Block for the present study. The study showed more than half (53.50 %) of the respondents belongs to middle age group and 22.50 per cent of the respondents had high school level of education. 45.50 per cent of the respondents belonged to OBC caste. 52.50 per cent of the respondents had joint family. 64.50 per cent of the respondents had marginal landholding. 81.00 per cent of the respondents had farming as their occupation. 69.50 per cent of the respondents had income level between 62000 to 334000 rupees. 49.00 per cent of the respondents were member of at least one organisation. 78.50 per cent of the respondents had medium level of economic motivation. 63.50 per cent of the respondents had medium achievement motivation. 60.00 per cent of the respondents had medium value orientation.