Impact of front-line demonstration on adoption behaviour of mustard growers in cd block Nandgaon of Mathura district of Uttar Pradesh

Abstract

Mustard has been a traditionally important oilseed crop in the India. It is a major Rabi crop. Cultivation of mustard is between October-November and February-March. the study was conducted in the CD block Nandgaon districts of Mathura Five villages where FLDs conducted by Mathura KVK as treated villages and five villages where no such demonstrations conducted by Mathura KVK as control villages were selected from purposively selected Nandgaon block of Mathura district for the purpose of this study. Two types of respondents were selected from these villages: (i) FLD beneficiary farmers and (ii) non-beneficiary farmers. From each group, 55 farmers were randomly selected. The total sample, therefore, consisted 110 respondents’ farmers in both the group for collection of data. The data was collected through a well-structured and pre- tested interview schedule. Majority of the beneficiary respondents were found to have medium level of adoption while non-beneficiaries were found low level of adoption of improved production practices of Mustard.