A study on diffusion of farm technologies through electronic media among the banana farmers in Tamil Nadu

Abstract

The media influence every aspect of life and every occupation. In the farm sector, the media has much more important role in accessing the agro information needed on daily basis. Mass media communication certainly will improve the agricultural productivity and knowledge of the farmers makes them have protective measurement for agriculture practices. A study was conducted to investigate the listening and watching behavior of farmers and role of Radio and Television on dissemination of agricultural information. It was concluded that 53.7 per cent of the total respondents used to watch Agricultural programmes on Doordarshan (podhigai) TV- Velanmai Seithigal and Ponvizhaium Bhoomi 48.3%. Similarly two fourth of the respondents used to watch Agricultural programmes in Makkal TV (Malarum Bhoomi) 38.7% and Puthiyathalamurai TV (Uzhavukku Uyiruttu) 39.9%. Significant percentages of the respondents were satisfied at high level with listening to radio programmes. Among the Agricultural programmes, maximum respondents used to listen to Uzhavarulagam 30.9%, Velan Arangam 20.7% and Pannai Aasiriyar 16.5% in All India Radio (AIR), Tiruchirapalli, Tamil Nadu.