Value chain analysis of pea: A case study in Kullu District of Himachal Pradesh

Abstract

The present study entitled “Value chain analysis of Pea in Kullu District of Himachal Pradesh”. Among different commercial vegetables in Kullu district, pea occupied maximum area with 34.38 per cent of total vegetable area. The annual transaction of pea (Pisum sativum) was 3146.50 MT from major production pockets of Kullu district. In this study, value chain map highlighted the involvement of diverse actors, who participated directly or indirectly in the value chain. Four channels were identified in the marketing system of Pea in the study area. Out of four channels, channel-C (Producer-Local trader/commission agent-Wholesaler-Retailer-Consumer) was found most preferred channel by the sample vegetable growers since 58.23 per cent of pea was traded through this channel. Degree of value addition in pea varied from 2.20 per cent to 5.85 per cent among different chain actors. There is a potential niche for Himachal Pradesh to develop off-season pea pocket by leveraging the small scale tomato processing units, cooperative societies and self-help groups in the pea growing temperate region- Naggar, Banjar, Lag valley and Manikaran valley of Kullu block.