Suggested extension strategies for enhancing coconut production of east Godavari district of Andhra Pradesh

Abstract

Coconut (Cocos nucifera) originated in Indo-Malayan region is one of the most important commercial horticultural crops. It is often regarded as KALPAVRISHA, “The Tree of Heaven” as each and every part of the tree is useful for the mankind. It occupies a prominent role in moulding the social livelihood of people of East Godavari district of Andhra Pradesh. The district tops in area and production of coconut in the state. The present study deals with the extension strategies suggested by the coconut growers needed for enhancing the production and marketing. During the study, majority of the respondents suggested the strategies like direct marketing (71%), labour availability (67%), better transport facilities (63%), mechanization (58%), better remunerative prices (51%), providing financial subsidies (49%), promoting extension activities (47%), providing processing and storage facilities (43%) for enhancing coconut production.