Critical analysis of factors affecting marketing strategies of pharmaceutical companies

Abstract

The Indian Pharmaceutical industry is expected to grow to USD 100 billion by the end of 2025 .The Indian pharmaceutical industry is the world’s third largest of drugs by volume. The Industry’s journey to annual revenues of about USD 38 billion today can be attributed to world-class capabilities in formulation development, the entrepreneurial ability of the firms and the vision of the industry to establish India’s footprint in large international markets such as the United States. The industry has played a key role in driving better health outcomes across the world through its affordable and high-quality generics drugs.