To assess the market potential of vegetable seed of at Dhamtari district of Chhattisgarh

Abstract

The present study on to assess the market potential of vegetable seed of at Dhamtari district Chhattisgarh. Main objectives of the study were to analyze the market potential of vegetable seed market at dealers’ level, to assess the farmers’ preferences in vegetable seed purchases and to examine the promotion measures adopted by seed companies. Primary data were collected from 60 farmers and 13 vegetable seed dealers from whole dhamtari district through personal interview method with the help of pre-structured schedule for the year 2014-15. The state of Chhattisgarh has a number of Multinational/National companies supplies the vegetable seed in the state but substantially having a major share of Syngenta Company in Dhamtari district of Chhattisgarh. The products of Syngenta Vegetable seed are popular among farmers in Dhamtari district. Many farmers involve growing the vegetables in this district on commercial basis. Syngenta organization assigned the project work for its market status for future strategy or comparing to other competitor in the study area. Therefore, this study suggests that seed companies should look on this aspect while making promotional strategies in vegetable seed marketing in the study area.