Extent of regularity, duration of listening and attetion paid by listeners towards sangham community radio programmes

Abstract

The research study conducted in Medak district during 2009-10, involving 120 respondents from selected twelve villages. The programmes for community members are being broadcasted regularly in the evening (7.00pm to 9.00pm) daily. The programmes are related to agriculture, health, education, legal advices, women’s programme, village news and entertainment viz. Manavuri pantalu (Our village crops), Darvajalo davakana (Hospital at door steps), Chaduvu (Education), Savidi katta (Legal advices), Adolla sangaalu (Women’s groups), Oori varthalu (Village news), Mana bhasha (Our language) and “Paatalu” (Folk songs). Among the listening of different community radio programmes under the extent of the regularity, paatalu (folk songs) received the first rank with mean score 2.68, followed by manavuri pantalu, mana bhasha, adolla sanghalu, darvajalo davakana, oori varthalu, savidikatta and chaduvu with mean scores of 2.65, 2.62, 2.55, 2.40, 2.30, 2.19 and 2.08 respectively, under the extent of the duration of listening to community radio programmes, mana vuri pantalu received first rank with mean score 2.92, followed by chaduvu, oori varthalu, adolla sanghalu, darvajalo davakana), mana bhasha, paatalu and savidikatta with the mean scores of 2.91, 2.90, 2.66, 2.64, 2.60, 2.54 and 2.52 respectively and under the extent of attention paid by respondents towards community radio programmes, manavuri pantalu received the first rank with mean score 1.96, followed by darvajalo davakana, adolla sanghalu, chaduvu, savidikatta, oori varthalu, paatalu and mana bhasha with the mean scores of 1.86, 1.66, 1.64, 1.58, 1.36, 1.01 and 0.98 respectively.