Entrepreneurial behaviour of sugarcane juice centre owners: A qualitative approach

Abstract

An experiment entitled “Entrepreneurial behaviour of sugarcane juice centre owners” was conducted at Department of Extension Education, Post Graduate Institute, MPKV, Rahuri, during 2016-17. The study was conducted with a sample size of 110 from Tehsil Rahuri District Ahmednagar, respectively. The results of the present study revealed that the 70.00 per cent of the respondents belongs to medium entrepreneurial behaviour category. Whereas, 16.36 per cent and 13.64 per cent belongs to low and high entrepreneurial behaviour category. On the other hand, entrepreneurial behaviour characteristics such as innovativeness was medium i.e.,71.82 per cent in Sugarcane juice centre owners. Among all 55.45 per cent of respondents were medium achievement motivation, 50 per cent of the respondents were moderate in decision making ability. The 56.36 per cent respondent belongs to medium economic motivation, 57.27 per cent of the respondents were medium risk orientation, respectively. The majority of the respondents result were exhibited medium level of entrepreneurial behaviour, while very few of them exhibited high level of entrepreneurial behaviour. The characteristics such as education, annual income, family size, marketing behaviour, source of information were positive and found significantly positive relationship with entrepreneurial behaviour. Age, land holding and area under crop were not significantly related with entrepreneurial behaviour of sugarcane juice centre owners. The studied characteristics in sugarcane juice centre owners are responsible for better economic growth and increase in employment.