Means of communication and communication behaviour pattern regarding organic farming

Abstract

Pt. Jawaharlal Nehru said that “Everything can wait but agriculture can’t”. So, it is very important to provide right information at right time about organic farming. In India, mostly farmers are unreached from extension workers. So this gap is fulfilled by the media. Media is a source of providing information. By keeping in mind the importance of media in organic farming, the present study was conducted in two districts of Haryana state viz. Sirsa and Hisar with 240 respondents (120 males and 120 females). Result indicates that mostly respondents use Newspaper (61.2%) and books (55.8%) from print media and Mobile (100%) and Television (100%) from Electronic media. Communication behaviour pattern statements were ranked by calculating the Weighted Mean Score. In information input pattern of respondents about organic farming friends from localite sources, “Melas’ from cosmopolite sources and television from mass media were ranked as first. In information processing pattern family members and in information output pattern family members (within village) and relatives (outside from village) were ranked as first.