Farmers’ behavior towards digital banking of Ambajogai Tehsil of Maharashtra

Abstract

The Present study was conducted in Beed district of Maharashtra (India) during 2018-19. The data were collected with the help of structured interview schedule through 100 farmers selected on the basis of simple random sampling. The findings of the investigation indicate that counter banking found more reliable to the respondents in comparison of digital banking. However, digital banking is becoming popular among the younger generation who are frequently using smart phones and internet facilities. People have started using digital/internet banking to check the balance and transaction history but still they are scared about online funds transfer and payments. They feel that online transfers are not safe and they have also accepted that they have got not any type of training or course to understand its benefits and system.