A study on customers satisfaction towards ATM card holders with special reference to SBI ATM services in Erode district

Abstract

Banking is a consumer oriented service industry and customer satisfaction has become the most important aspect of any banking business due to immense competition. Banks are more determined to retain the existing customers by providing quality services leading to customer satisfaction. In this study we discussed that customers satisfaction towards ATM cardholders with special reference to SBI ATM services in Erode District. The sample size of the study is 200 respondents. This study helped in revealing that the level of satisfaction of customers with the reference to the various factors provided by the SBI Bank’s ATM services.