articleTop 1% cited
Mobile payment: Understanding the determinants of customer adoption and intention to recommend the technology
Computers in Human Behavior · 2016 · Vol. 61 · pp. 404–414
Tiago Oliveira(Universidade Nova de Lisboa)Manoj A. Thomas(Virginia Commonwealth University)Gonçalo Baptista✉(Universidade Nova de Lisboa)Filipe Campos(Universidade Nova de Lisboa)
Technology Adoption and User BehaviourDigital Marketing and Social MediaDigital Platforms and EconomicsUnified theory of acceptance and use of technologyMobile paymentTechnology acceptance modelPaymentBusinessStructural equation modelingMarketingInnovation diffusionRelevance (law)Social influence
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References
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Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators
Computers in Human Behavior · 2015 · 878 citations
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