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Weaponized Health Communication: Twitter Bots and Russian Trolls Amplify the Vaccine Debate

American Journal of Public Health · 2018 · Vol. 108(10) · pp. 1378–1384
David BroniatowskiAmelia JamisonSiHua QiLulwah AlkulaibTao ChenAdrian BentonSandra Crouse QuinnMark Dredze

Abstract

Whereas bots that spread malware and unsolicited content disseminated antivaccine messages, Russian trolls promoted discord. Accounts masquerading as legitimate users create false equivalency, eroding public consensus on vaccination. Public Health Implications. Directly confronting vaccine skeptics enables bots to legitimize the vaccine debate. More research is needed to determine how best to combat bot-driven content.

Vaccine Coverage and HesitancyMisinformation and Its ImpactsHate Speech and Cyberbullying DetectionInternet privacySocial mediaPoliticsVaccinationPublic healthContent (measure theory)Public opinionContent analysisPolitical scienceAdvertising

MeSH terms

HumansPublic HealthRussiaVaccinationHealth CommunicationSocial Media

Funding

  • Johns Hopkins University
  • National Institutes of Health
  • National Institute of General Medical Sciences
Citations
1,152
FWCI
140.16
field-weighted impact
References
26
Percentile
100%
vs. same field & year
Citations per year
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