Effects of television advertisement on selected junk food among teenagers (with special reference to Coimbatore city)

Abstract

Advertisement is a form of communication for marketing. Advertisements helps us to become aware of the products. Nowadays teenagers are watching to all types of advertisement on the various media like Television, Radio, Banner and Internet etc., and so with the help of media the producers are trying to make the teenagers to buy junk foods and other things. By admiring the advertisement most of the teenagers starts to consume the junk food. This research links to junk food consumption of teenagers in Coimbatore city. The study is based on primary data collection. A total of 200 questionnaire was collected and the statistical tools like Percentage analysis, Chi- square, Ranking analysis and ANOVA was used for analysis.