A study on customers awareness and satisfaction about agricultural credit provided by State Bank of India (with special reference to Tirupur district)

Abstract

In Tirupur, the Agricultural loans are available for a multitude of farming purposes. Farmers may apply for loans to buy inputs for the cultivation of food grain crops as well as for horticulture, aquaculture, animal husbandry, and floriculture and sericulture businesses. There are also special loans to finance the purchase of agricultural machinery such as tractors, harvesters and trucks. Construction of biogas plants and irrigation systems as well as the purchase of agricultural land may also be financed through special types of agricultural finance. The focus of the study is on the SBI agricultural credit services provided to the customers. The factors influencing customer satisfaction for a particular bank are the time, quality of services and convenience to its customers. This has been taken as the main focus for the study. The views of customer belonging to different strata of society are also taken into account in this study. The present scenario of the agricultural sector clearly shows that the agricultural sector has been commercialized since last few years. Consequently the market of the agricultural loan has experienced tremendous growth over the past few years.