Role of media in popularizing game of Kabaddi

Abstract

The study seeks to understand how media helps in popularizing sports in India. Specifically, how the game of Kabaddi has got international platform by the contribution of print media, electronic media, new media in their own way. The research has established the importance of sports communication and the role of media in the game of Kabaddi. The study has incorporated a survey of which the statistical data of the responses of spectators are recorded and studied to analyze the behavior of respondent on various aspects like media selection, preference for the game, importance of league matches and impact of media on Kabaddi.