A study on rural consumer perception towards internet banking services in Salem district

Abstract

The core issues faced by banks today are on the fronts of consumer’s service expectations, cutting operational costs and managing competition. For this, banks are exploring new financial products and services options that would help them to grow the existing consumers. And any new financial product or service that a bank offers will be intrinsically related to technology. Only technology can help banks in meeting these objectives. That‘s why information technology has just moved from being a business enabler to being a business driver.rnModern banking is no longer confined to the branches only. Now days Indian consumers are being provided with multiple modes of accessing banking transactions, including Tele-banking, mobile banking, Internet banking, PC banking and banking through ATMs. Internet banking is one of the latest arrays in India. It has the core features and functions designed to improve the consumer’s retention and adoption while placing the utmost emphasis on system security. form simple account review to sophisticated payment transfer and self- service functionality, Internet banking provides the online experience that distinguishes our financial institution from there competitors.