article
Dove vs Lux: A strong corporate brand or a strong product brand
International journal of applied research · 2015 · Vol. 1(9) · pp. 166–169
Abstract
The paper analyses the soap industry in the FMCG sector in Mumbai with a special emphasis on two brands Dove and Lux. The brands chosen for the purpose of this study are similar yet so different. For this primary data a survey was taken of around 50 respondents mainly between the age group of 18-30 years of age group.
Indian Economic and Social DevelopmentInternational Business and FDIDoveProduct (mathematics)BusinessAdvertisingMarketingBrand awarenessMathematics
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