A Comparative study on consumer Preferences towards online retail marketers - with special reference to Flipkart, Jabong, Amazon, Snapdeal Myntra and fashion and you

Abstract

Online shopping has created a revolution for consumers, growing rapidly year by year and offering a Golden Age of shopping. We’ve changed the way we go shopping. In just a decade online shopping – buying goods on the Internet – has gone from being virtually non-existent to become worth billions of pounds each year. Books, CDs, clothes, electronics, we go shopping online for them all, without ever leaving our living rooms. These days we take shopping online for granted, an adoption that’s happened remarkably quickly. We can even order groceries online with delivery the next day – if needs be we don’t need to set foot out of our homes! The present research paper focuses on the consumer behavior and perceptions of customers towards the services rendered by different online marketers.