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WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.
Academy of Management Journal · 1990 · Vol. 33(2) · pp. 233–258
Charles J. Fombrun✉(York University)Mark Shanley(University of Chicago)
Abstract
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
Business Strategy and InnovationInnovation and Knowledge ManagementOrganizational Management and LeadershipReputationBusinessReputation managementStrategic managementMarketingPublic relationsKnowledge managementIndustrial organizationComputer sciencePolitical science
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References
Investment banking, reputation, and the underpricing of initial public offerings
Journal of Financial Economics · 1986 · 2,590 citations
From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition*
The Quarterly Journal of Economics · 1977 · 2,024 citations
Price and Advertising Signals of Product Quality
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The Role of Market Forces in Assuring Contractual Performance
Journal of Political Economy · 1981 · 3,710 citations
Corporate Social Responsibility and Firm Financial Performance
Academy of Management Journal · 1988 · 2,451 citations
EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*
The Journal of Finance · 1970 · 15,646 citations
The Social Control of Impersonal Trust
American Journal of Sociology · 1987 · 1,690 citations
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