Converging measurement of horizontal and vertical individualism and collectivism.

Abstract

The constructs of horizontal (H) and vertical (V) individualism (I) and collectivism (C) were theoretically defined and empirically supported. Study 1 confirmed, via factor analysis, that the 4 constructs, HI, VI, HC, and VC, which were previously found in the United States, which has an individualist culture, also were found in Korea, which has a collectivist culture. Study 2 investigated multimethod-multitrait matrices measuring the constructs and generally supported their convergent and divergent validity. Study 3 showed how these 4 constructs relate to previously identified components by H. C. Triandis and colleagues. Study 4 showed the relationships of the measurement of the 4 constructs to some of the measures used by other researchers.