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Effective Messages in Vaccine Promotion: A Randomized Trial

PEDIATRICS · 2014 · Vol. 133(4) · pp. e835–e842

Brendan Nyhan✉(Dartmouth College)Jason Reifler(University of Exeter)Sean Richey(Georgia State University)Gary L. Freed(University of Michigan–Ann Arbor)

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Abstract

Current public health communications about vaccines may not be effective. For some parents, they may actually increase misperceptions or reduce vaccination intention. Attempts to increase concerns about communicable diseases or correct false claims about vaccines may be especially likely to be counterproductive. More study of pro-vaccine messaging is needed.

Vaccine Coverage and Hesitancy Misinformation and Its Impacts Media Influence and HealthMedicineMMR vaccineAutismPsychological interventionMeaslesVaccinationRandomized controlled trialRubellaMeasles-Mumps-Rubella VaccineFamily medicine

MeSH terms

AdultChildFemaleHealth EducationHealth PromotionHumansHealth Knowledge, Attitudes, PracticeMaleMeaslesParentsVaccinationSingle-Blind MethodMeasles-Mumps-Rubella Vaccine

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1,306

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104.42

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