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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
Journal of Business Ethics · 2010 · Vol. 95(3) · pp. 457–469
Chi‐Shiun Lai✉(National Yunlin University of Science and Technology)Chih-Jen Chiu(National Yunlin University of Science and Technology)Chin-Fang Yang(Dayeh University)Da-Chang Pai(Chung Chou University of Science and Technology)
Corporate Identity and ReputationCorporate Social Responsibility ReportingConsumer Behavior in Brand Consumption and IdentificationBrand equityCorporate social responsibilityCorporate brandingBusinessReputationBrand managementBusiness ethicsMarketingPublic relationsEconomics
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References
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