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When More Pain Is Preferred to Less: Adding a Better End

Psychological Science · 1993 · Vol. 4(6) · pp. 401–405
Daniel KahnemanBarbara L. FredricksonCharles A. SchreiberDonald A. Redelmeier

Abstract

Subjects were exposed to two aversive experiences: in the short trial, they immersed one hand in water at 14 °C for 60 s; in the long trial, they immersed the other hand at 14 °C for 60 s, then kept the hand in the water 30 s longer as the temperature of the water was gradually raised to 15 °C, still painful but distinctly less so for most subjects. Subjects were later given a choice of which trial to repeat. A significant majority chose to repeat the long trial, apparently preferring more pain over less. The results add to other evidence suggesting that duration plays a small role in retrospective evaluations of aversive experiences; such evaluations are often dominated by the discomfort at the worst and at the final moments of episodes.

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References
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Prospect Theory: An Analysis of Decision under Risk
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