Impression management: A literature review and two-component model.

Abstract

Impression management, the process by which people control the impressions others form of them, plays an important role in interpersonal behavior. This article presents a 2-component model within which the literature regarding impression management is reviewed. This model conceptualizes impression management as being composed of 2 discrete processes. The 1st involves impression motivation ― the degree to which people are motivated to control how others see them. The 2nd component involves impression construction. The 2-component model provides coherence to the literature in the area, address controversial issues, and supplies a framework for future research regarding impression management