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Measurable Multiattribute Value Functions

Operations Research · 1979 · Vol. 27(4) · pp. 810–822
James S. DyerRakesh K. Sarin

Abstract

This paper presents a theory of measurable multiattribute value functions. Measurable value functions are based on the concept of a “preference difference” between alternatives and provide an interval scale of measurement for preferences under certainty. We present conditions for additive, multiplicative, and more complex forms of the measurable multiattribute value function. This development provides a link between the additive value function and multiattribute utility theory.

Multi-Criteria Decision MakingBayesian Modeling and Causal InferenceDecision-Making and Behavioral EconomicsMultiplicative functionPreferenceMeasurable functionValue (mathematics)Bellman equationMathematicsFunction (biology)Mathematical economicsInterval (graph theory)Certainty
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References
Conjoint Measurement- for Quantifying Judgmental Data
Journal of Marketing Research · 1971 · 1,180 citations
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