Better Understanding of Factors Influencing Likelihood of Using Shared Bicycle Systems and Frequency of Use

Abstract

Planning and transportation professionals are promoting a variety of sustainable travel alternatives, such as public transit usage, walking, and cycling, as affordable transportation options to counter the negative effects of widespread car use. In their traditional form, these alternative transport modes do not always offer the flexibility or convenience of the car; therefore, innovative solutions have been developed to allow active and public transport to compete better with the car. Shared bicycle systems have been adopted by a growing number of cities and regions throughout the world, yet little is known about the users of the systems and their motivations. A survey was conducted in Montreal, Quebec, Canada, in the summer of 2010 to determine the factors that encouraged individuals to use the system and the elements that influenced frequency of use. The factor found to have the greatest effect on the likelihood for use of a shared bicycle system was the proximity of home to docking stations. Ownership of a yearly shared bicycle membership was associated with cyclists riding shared bicycles 15 additional times per year. Respondents indicated that they valued the shared bicycle's trendy status and the role that it could play in bicycle theft prevention. The potential of shared bicycle systems can be maximized by increasing the number of docking stations in residential neighborhoods and by emphasizing the popularity of shared bicycles and theft prevention in advertising campaigns.