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Formative versus reflective measurement models: Two applications of formative measurement

Journal of Business Research · 2008 · Vol. 61(12) · pp. 1250–1262
Tim ColtmanTimothy M. DevinneyDavid F. MidgleySunil Venaik
Accounting and Organizational ManagementManagement and Marketing EducationAccounting Education and CareersFormative assessmentComputer scienceMeasure (data warehouse)Management scienceKnowledge managementEpistemologySociologyData miningEconomicsPedagogy
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References
The Effect of a Market Orientation on Business Profitability
Journal of Marketing · 1990 · 4,259 citations
Conventional wisdom on measurement: A structural equation perspective.
Psychological Bulletin · 1991 · 3,390 citations
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
The Effect of a Market Orientation on Business Profitability
Journal of Marketing · 1990 · 7,859 citations
The Comparative Advantage Theory of Competition
Journal of Marketing · 1995 · 2,424 citations
Index Construction with Formative Indicators: An Alternative to Scale Development
Journal of Marketing Research · 2001 · 4,533 citations
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