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Segmentation by motivation in rural tourism: A Korean case study

Tourism Management · 2008 · Vol. 30(1) · pp. 99–108
Duk‐Byeong ParkYooshik Yoon
Diverse Aspects of Tourism ResearchRecreation, Leisure, Wilderness ManagementCruise Tourism Development and ManagementTourismMarket segmentationRural tourismPromotion (chess)MarketingBusinessRural areaCluster analysisAdvertisingGeography
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