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The Determinants of Salesperson Performance: A Meta-Analysis
Journal of Marketing Research · 1985 · Vol. 22(2) · pp. 103–103
Gilbert A. Churchill✉(University of Wisconsin–Madison)Neil M. Ford(University of Wisconsin–Madison)Steven W. HartleyOrville C. Walker(University of Minnesota)
Abstract
The authors use meta-analysis techniques to investigate the evidence that has been gathered on the determinants of salespeople's performance. A search of the published and unpublished literature un...
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