articleTop 10% cited
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Journal of Consumer Research · 1985 · Vol. 11(4) · pp. 954–954
Abstract
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.
Consumer Behavior in Brand Consumption and IdentificationEvolutionary Psychology and Human BehaviorMedia Influence and HealthAttractivenessPhysical attractivenessPerspective (graphical)PsychologyAdaptation (eye)AdvertisingProduct (mathematics)Social psychologyArtBusiness
Citations
1,293
FWCI
6.55
field-weighted impact
References
22
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95%
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Cited by
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References
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
Journal of Personality and Social Psychology · 1980 · 5,041 citations
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Journal of Consumer Research · 1983 · 4,543 citations
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