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Big Data consumer analytics and the transformation of marketing

Journal of Business Research · 2015 · Vol. 69(2) · pp. 897–904

Sunil Erevelles(University of North Carolina at Charlotte)Nobuyuki Fukawa✉(Missouri University of Science and Technology)Linda E.Swayne(University of North Carolina at Charlotte)

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Big Data and Business Intelligence Digital Marketing and Social Media Business Strategy and InnovationBig dataExploitVariety (cybernetics)Data scienceProcess (computing)AnalyticsResource (disambiguation)Computer sciencePredictive analyticsBusiness

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References

Dynamic capabilities and strategic management

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A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm?

Journal of Management · 1991 · 3,084 citations

Digital Business Strategy: Toward a Next Generation of Insights

MIS Quarterly · 2013 · 3,712 citations

Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance

Strategic Management Journal · 2007 · 14,054 citations

Firm Resources and Sustained Competitive Advantage

Journal of Management · 1991 · 44,133 citations

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